"With elevated takes on flavor and packaging (not to mention the unshakeable feeling of a gift that snail mail brings), what might once have been framed as a chore is now a newly minted part of your beauty routine." - Vogue
We obsessed over our toothpaste, so that you can too.
FDA Approved Formula
A tried and true formula - We didn’t need to reinvent the parts of the wheel that work.
Enamel Strengthening Fluoride
Fluoride strengthens enamel and protects against tooth decay. Nobody does it better.
Most of us brush half as long as we should. That won’t be the case with our delicious flavors.
High quality ingredients and manufacturers found right here in the good ol’ US of A.
The brush you will want to show off.
Activated Charcoal Strip
Natural antibacterial, antifungal and antiviral properties.
Patented Bristle Design
Hard, soft, and ultra-soft bristles. The right bristle in the right place. #science
A patent-pending hexagonal handle design. Holding that 45 degree angle has never been easier.
2x the Bristles
4500 ultra thin bristles, twice as many as the typical toothbrush.
A taste of what people are saying.
“Coconut mint, need I say more? The flavor alone has helped me stay on top of my daily brushings. It also looks oh so perfect on my bathroom counter.”Nikki A.